Collect & Go

A Collection Only Grocery Proposition

Collect & Go is a collection only grocery offering owned by the Colruyt Group.

When this IBM WebSphere Commerce re-platforming project began, Collect & Go were receiving circa 30,000 combined orders per week and growing from their operations in Belgium, France and Luxembourg.

The Discovery phase for this project involved an intensive 6 week immersion period at the Colruyt head office in Halle, Belgium. Its goal was to identify and address any business, technical or operational considerations that may affect the final implementation.

Prior to attending our first workshop in Belgium, our team (which included representatives from multiple disciplines) used a combination of the RFP, the current Collect & Go website and prior knowledge of the grocery sector (obtained from a number of previous projects including, but not limited to, Sainsbury’s and Morrisons Cellar), to plot out the key flows and functionality which we believed were relevant to the project.

This approach allowed us to confirm our initial understanding of the requirements and scope during our first on-site session in a visually engaging way. It also acted as a primer for Colruyt to understand the kind of information and decisions that would be required from them during our time in Belgium. It was this holistic view of the website that became the basis of our collaborative workshops during the 6 week Discovery period.


To help validate any decisions made during the workshops, formative usability testing on high fidelity wireframes was included in the project plan from the beginning.

Since the testing was to be conducted in Dutch, we worked closely with the Colruyt team to ensure the prototype made sense in its intended language.


This project definitely included some unique challenges; essentially Collect & Go is an aggregation service for two other Colruyt brands; Colruyt Low Prices (a value offering) and Bio-Planet (an upscale food offering specialising in organic produce). Each of these brands had its own sales catalogue but there were overlaps which meant that both brands could stock the same product at different prices, yet they would both appear on the site. Added to this, the available collection points and slots differed depending on the brand or combination of brands that the customer was shopping from.

Despite these challenges, due to our preparation prior to the Discovery phase officially beginning and the commitment from Colruyt and its representatives, this was one of the smoothest Discovery phases I have personally experienced.

Collect and Go in-situ
 

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